Getting Started with SEO for Logistics and Trucking Businesses

When searching for a logistics or trucking business, the first thing potential customers see is your website. This is because most people conduct an online search when looking for a service provider. However, if your website is poorly optimized for search, it will not rank well, and the chances of your business being found will be slim. This is what makes search engine optimization for logistics and trucking businesses so important. Our team at dNovo Group can help optimize your website extensively to get more business and repair a bad reputation.

Why your business needs SEO

Search engine optimization puts your business in the eyes of potential customers. A website that is mobile friendly and uses targeted keywords will appear in the first pages of Internet search. With most potential customers using the Internet to find businesses like yours, search engine optimization will help connect with those customers easily. However, for you to succeed with SEO, you have to embrace the best SEO practices for a logistics & trucking business.

Best SEO practices

The first step in search engine optimization is making sure your website is designed well and is mobile-friendly. Being mobile-friendly means, the website must load properly on tablets, smartphones and computers regardless of the screen size.

The second thing is to ensure your content is not only original and informative but also uses relevant keywords and keyword phrases, which make it easy for search engines to identify your company. Ensure your content communicates precisely what your company does. Make sure you stress what sets your business apart from the other logistics & trucking businesses.

Other important things you must do include:

Targeting your keywords around the specific services you offer
Keep the website updated with fresh content
Make use of social media to boost ranking

Invest more in search engine optimization

SEO is not all about adding keywords to your content. It is about distinguishing yourself as a credible business and making it easy for potential customers to find you. It is important that your digital marketing tools all work together to boost SEO. If you plan on using brochures, they should use the same keywords and tone as your website. Being active on social media will also improve your ranking. Adding fresh content regularly will also make your website more visible and thus enhance brand awareness.

Building SEO into your logistics and trucking website

Start by making your website easy to navigate. Each section on your website must include relevant and clear information. The headings must correspond to what is on a page. You must avoid keyword stuffing. Keywords have to be organic and fit naturally in your content. It is also good to note that the quality of the content you add to your website will impact how relevant the website is to search engines. Delete any page or section that has ‘dummy’ text before going live.

A lot goes into search engine optimization for a logistics and trucking company. If you feel overwhelmed or unsure of what should be done, delegate the marketing work to the experts. At dNovo Group, we are always happy to help.